I never know what to call that group of people that agents work with during a transaction ― the title company, lender, trash out guy, contractors, etc. I’ve heard some agents call them “vendors,” but I think “affiliate” is closer to the truth. I know that I had an entire team of these people and it was great to have a list of folks to call on when I needed them.
Whatever you call yours, have you taken the time to ensure that these people are representing you in the best light?
In my last couple of blogs I’ve mentioned that I am in escrow on a house I’m selling in my home state of Hawaii. I chose my agent for the absolute worse reason ― I have known her personally for years. In all fairness to moi, though, I did check to see how she’s doing in real estate and it turns out she’s one of the top agents in town.
My sister, who lives in another state, is the joint seller of the home. She, as the head of nursing for a national hospital chain, works crazier hours than I do and lives about three hours from her job. I know ― she’s never been normal. Anyway, the only time she can see a notary is on the weekend. So, here we are, on the day we’re supposed to close, and the papers sent to sis to sign in front of the notary are the wrong ones.
Ms. Escrow Officer has known about this for the entire week. Did she overnight the correct papers to my sister? Nope. Does she answer my calls about when she’ll be doing so? Nope. I’ve called three times today and she just can’t seem to find her way clear to respond. She’s been this way throughout the entire transaction. She has never returned even one of my phone calls.
It’s not my agent’s fault that this woman is absolutely incompetent, incommunicative and downright S.L.O.W. But, it is because of this escrow agent that I will never, ever use this real estate agent again.
See how that works? You can be doing everything right but surround yourself with the wrong people and your reputation suffers. Remain stubbornly loyal to these people and it is you who will end up losing money.
Check in with clients after the transaction to find out how they were treated by your affiliates. If you get negative reviews on any of them, find out what happened and dump repeat offenders. Don’t let anyone, regardless of your feelings for him or her personally, become an albatross around your business’ neck. After all, “it’s not personal, it’s strictly business,” she says in her best Michael Corleone voice.