I research neighborhoods across this great country seven days a week for a living. This is how I serve my agent clients for whom I write web content and blog postings. Right now, I am working on a particularly large project, writing about every subdivision in every city in the Twin Cities metro region of Minnesota. Yeah, it’s a brain buster.
I’m not even half-way finished and my frustration has aged me at least 10 years. The absolute garbage that turns up in my Google searches makes me want to throw my oh-so-expensive laptop out the window. My dogs cringe when I’m working, knowing they’ll be subjected to my repeated volleys of swear words and other assorted invectives.
To whom are these lobbed? Three guesses and the first two don’t count. Let’s start with Zillow, the number-one-position hog of every last da#$ed search I do on Google. Their inane “Zestimates,” that offer nothing of value to me as a researcher and certainly nothing to real estate consumers. Then, comes Trulia, Homes.com and Realtor.com. Page after page of this inane bullsh$# that offers us NOTHING.
Finally, on page 2 of Google results I find local realtor sites. It’s there that I get the nuggets. . .the valuable info that I, and by extension, real estate consumers. . .get stuff we’re looking for.
So, thank you, to the brokerages and agents around the nation for their websites. Without you, this national real estate writer would be lost.