Your website is a reflection of you – not only as a professional real estate agent but as a marketer as well. Since clients looking online for a listing agent are basically looking for someone to help them market their home, don’t you think you should prove to them that you’re a marketing genius?
If your website screams that you can’t even market yourself properly, how is a potential client going to believe you can market a house?
Don’t for one minute think that potential clients won’t walk away from your site with a first impression of you and your abilities and professionalism. And you know what they say about first impressions, right?
Even if you aren’t the town’s top producer or even if you’re a new agent, there is just no substitute for quality content on your website. Sure, you can find “writers” to slap words together for a few bucks. And – cliché but true – you will get what you pay for.
Pay for a real writer. Not only will your image reflect the quality of your marketing abilities but fees for writers are tax deductible.
So, let’s say you’re in the market for a content writer. Of course you’ve asked for writing samples, correct? Scrutinize these samples with the same amount of rigor your listing clients use when looking over your CMA.
Here are a few things to consider:
While most of my real estate clients are pretty good about telling me what they want, and how long they want the blog post or article to be, I seem to always have the same questions at the outset of every project.
Here are some examples of things a professional writer needs to know before writing for a real estate agent. If your writer doesn’t ask these questions, hire a new writer:
Agents that have worked with writers in the past typically tell me that their “last writer didn’t ask these questions.” Which is, I remind them, why that person is their “last writer.”
Most of the folks out there trying to pass themselves off as professional content writers have absolutely no idea what they’re doing. Hire one of them, and the content will end up as nothing but dead weight on your site.