I’ve been lurking the Las Vegas real estate listings again. Sure, I’m still a year away from moving and I have no idea who I’ll choose for a real estate agent but I do have my lender picked out (she is a GENIUS when it comes to mortgages).
What I am finding in the listings I’ve seen is the same-old-same-old. You know what I mean: listings with no photos or listings with blurry photos or listings with lazy photos or listings with lousy agent remarks.
I’m shocked. I thought by now agents would’ve learned the importance of presenting a stellar online presentation for their listings, even in the details as small as the agent’s remarks. So, I’ve decided, as Mistress of the Real Estate Universe (self-appointed) that I would offer a refresher course. Free. No obligation. Here ya go, and you’re welcome.
Researchers tracked the eye movements of homebuyers that were using the Internet to look for homes. They found that the subjects looked at the photos first, and for the longest period of time, before moving on to the property description and, finally, the agent remarks.
Oddly, based on the fact that 20 percent of these homebuyers didn’t look at the agent remarks, the researchers extrapolated that this section of the listing had no value. They, in fact, went on to say that this statistic reveals the unimportance of “agent remarks to home searchers.”
The fact that a whopping 80 percent of homebuyers do read the remarks seems to have flown right by the study’s glass-is-half-empty authors.
(Do yourself and your listing clients a favor and read more)